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| Dec 22, 2011
Small businesses face a plethora of choices for engaging in mobile social marketing. With Twitter Places, your business will be able to track posts on a number of mobile networking platforms with simple location-sensitive tags.
You will be able to set up your business as a geo-tagged Twitter Place and allow users to easily tweet about their visit. This will also allow you to view all tweets coming from your place of business, streamlining the process of responding to your customers and tracking the efficacy of your social marketing program.
If your company is running a sale, this can allow you to track and interact with the customers most dedicated to your services. It can also allow you to stay updated on the progress of your competition by checking for tweets from their place of business.
This feature also allows users of foursquare and Gowalla, two of the most popular location-based social networking services, to send their locations and posts straight to Twitter. This limits your business’ need to maintain an active presence on multiple platforms, and will alert you to posts on those other services that take place from your business.
To activate of Twitter Places in your Twitter account just:
- 1- Log into your twitter account.
- 2- Click ‘settings’ at the top-right corner of the screen. This will bring you to your settings screen
- 3- Click the box next to ‘Tweet Location’ in order to enable Twitter Places.
- 4- Click ‘Save’ at the bottom of the page to save your updated settings.
To take advantage of Twitter Place by broadcasting your location:
1- Go to your Twitter home page.
2- Under the white box at the top of the screen where you normally type posts, there is now a link call ‘Add your location’. Click on that link.
3- A window will pop up asking you to confirm that you want to share your location. Click the “Share Location”. You might want to browser to remember that permission, so you don’t have to go through this step every time.
4- Your location will appear right below the tweet box. If that’s the wrong location, click on the location and choose ‘Search Places…’ from the drop down window.
5- Click “Change” in front of “City” to change your city
6- Type the name of your business into the new search box and click the magnifying class to search for it.
7- If you’re business is not yet on Twitter’s location database, just click ‘Add this place!’ to make a map emerge that will allow you to pinpoint your location by dragging an icon around a map of your area.
Then, just tweet away and let your followers know the exact location you’re tweeting from!