Taking Charge of the Web Channel How did we get here? Where are we now? This first presentation provides a big picture view, dispels many misconceptions and creates an entirely fresh view of the online marketplace today. Learn how to take charge of the online chaos where the customer is in the driver’s seat. Discover which SMB business models deliver the best opportunity to succeed. This overview sets the stage to execute the Zebworks winning methodologies. series of video tutorials. Start now and transform the way your company does business on the web. View Now
Team Preparation & Process Who should you hire? What sort of professional experience should they have? These are questions we get often. Even if you are not hiring on staff, this module sets out the six essential skill sets you will need to get your online web channel up and running. It then takes you through online business preparation and maps out the process you will go through to build your online channel. The class covers team disciplines, viable business models, competitors (more than the usual suspects), differentiation, customer profiling, financial objectives, budgeting and key performance indicators and creating a go-to-market plan. View Now
Site Architecture Best Practices The only way to win on the web today is to out organize it! In this module you will learn how to plan smart, save money, AND build a robust, nimble online presence. This class shows you how to build SEO, SEM and Social Programs into your site architecture as you plan your new web presence. In this class: How to develop a backbone architecture and wire frame, Mission critical site plan documents, How to develop a Search Engine Optimization architecture, How to develop a Search Engine Marketing architecture, How to develop a Social Media architecture. View Now
Designing to Sell If your site doesn’t convert, you’re sunk. Whether a conversion is a call to your office for more information, a request for a demo or an actual purchase, designing pages that convert is the ticket to success. In this class: Achieving great aesthetics , Content visual organization, User interface design, Designing for SEO, Designing for SE, Designing for Social Media. Integrating Rich Media, Reigning in Design Cost, Integrating Rich Media, Reigning in Design Costs. View Now
Integrating Rich Media Rich media includes all sorts of interactivity including videos, tools and wizards. Rich media can engage, entertain or simply act as bait to get visitors to call or sign up. It can be used to inform and direct or enhance the product experience. High production values are a must! It can be expensive to develop. But the bottom line is Web 2.0 users demand it. In this class: Great ways to use video, Producing video for the web, Producing video for mobile, The uses of engagement mechanisms, Producing engagement mechanisms, Strategies for producing successful rich media on a budget. View Now
Technical Considerations There are more programming options than ever. Bring two IT guys into a room and chances are they won’t agree. This module covers a series of popular options and provides you with the right questions to ask. Your solution may be simpler and less expensive than you thought possible. But you won’t know until you weigh the possibilities. This class provides a clear view of the technology landscape from closed software platforms, to opensource, to custom solutions and highly customizable enterprise software. This class will empower you to make better technology decisions. View Now
Smart Search Engine Optimization “Free” search...is hardly free. In this class we’ll show you how to keep it as low cost as possible. We’ll dispel all that cocktail party bragging about “getting to number one” on organic search results and get down to reality: how to SEO your site right from the start and keep it that way. And, the results you should realistically expect from your efforts. This class explains: The search process from the human point of view, Search engine indexing and how search works, How to take charge of Search Engine results, How to create a best-practices SEO architecture for your site, Achieving the three "C's" of SEO, Optimizing for for Universal Search (including image, video, map, site maps and much more). View Now
Paid Search Measurable, accountable, Paid Search remains the online gold standard. And now there are lots of interesting permutations that pose both tremendous opportunities and monumental risks. How do you do Paid Search right for your firm? This class answers that question and more: Your paid search options, Top three paid search engines in depth, Campaign structure, Choosing and setting keywords, Writing ads, Campaign settings, Campaign management, Analytics. View Now
Social Media Strategy Facebook, Twitter and Blogs are just the beginning. Old online media remain viable too, remember emails? They are still workhorses and still very social. How do you step into social media without losing your shirt in time, money and effort for little return? Should you even bother? For some it is the right solution, for others a serious no-go zone. This class helps you figure out if it is right for you: The social media landscape, Social media user profiles, Aligning your product or service to social media, Determining ROI, Intelligent multi-platform roll-out strategies. View Now
Analytics & Continual Improvement Everything is measurable -- yes even social media. So you can see very quickly what is working and what is not. BUT how do you measure for best results? This class covers how to determine your Key Performance Indicators. Key reports you must see monthly, weekly and daily. Trending for success. Plus provides an over view of tools that can help. And more: KPIs for cosmetic web design improvements, KPIs for SEO, KPIs for paid search, KPIs for rich media, KPIs for social networksm Analytics and trending. View Now